Services

The pressure to deliver sales and marketing results every month and quarter is growing; together with the need to increase digital presence and capabilities. We can help manage through these goals by putting the customer into focus. Our ambition is to help drive your customers engage more with your company's content; grow your leads and sales and help your organization outperform competitors. Let us show you how.

Driving digital marketing transformation

Businessess with better digital capabilities are more successful. They create more value. However, over 60% of executives believe that their organization is behind in their digital transformation. (source: Forrester, Jan 2018) We help organizations perform better in the digital age. How to improve your company's digital competencies?

Digital marketing transformation implies driving change and building new competencies in a resource-constrained environment. We have hands-on experience to drive such change, in an agile and lean way. We can help you to:

  • Build new digital marketing capabilties for more traffic, higher engagement and more leads.
  • Starting with the business and marketing strategy, establish an aligned vision for digital transformation.
  • Minimize internal resource engagement and build iterative and rapid business cases for success.
  • Work with your cross functional team and build business success together, from strategy to implementation to results.
  • Decrease time-to-results by using external skills selectively, according to the specific needs of each project phase.


Digitally advanced companies are delivering better financial results

4.3%
0.8%
13.5%
-1.8%
18.1%
10.3%

Source: How B2B digital leaders drive five times more revenue growth than their peers | McKinsey & Company

Digital Marketing Transformation - in consulting or workshop formats:

Checklist
Goals
Personae
Journey
Strategy

Content planning and marketing services

Identifying the Key Insights that enable the delivery of the right content to the right customer at the right time for maximum impact - is a constant challenge for marketers. These Insights are often already available with various team members in the sales, product or marketing organizations. Teamwork and sharing is essential to identify and re-surface them. If needed, market research programs can be applied to collect fresh insights.

Our team can help you find these insights for more sharpened value propositions. Together with your teams, we will establish an aligned digital marketing vision through understanding the customers' persona and mapping the customers' purchasing journey. Then a good content plan feeds the right content and helps to solve the customer's problem at the right digital touchpoint. As a result, your products and solutions will have better visibility and higher relevance; your customers will be more engaged with your company and we create competitive advantage.

Content Planning and Marketing Services - in consulting or workshop formats:

Dots
Notes
Magnifier
Map
Plan

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Digital content development

We deliver simple and compelling value propositions which your target audience will appreciate and understand. We can make complex technical product promises easy-to-digest, memorable and differentiated from your competition.

Flawless execution in digital content delivery is key for maximised results. Our team helps your team save time by developing more content faster. Let us challenge and improve the speed-cost-quality relationship of your current content development practices. We believe we can improve on all three via our Agile Quality© methodology. Let us positively surprise your marketing teams!

Agile Quality© methodology

In the digital age, everyone needs more content faster. With our Agile Quality© methodology, we approach each project with the aim of developing a range of content from the simplest idea and from every piece of the Value Proposition. As a result, you will never be short of content in any of the digital channels overtime and your content calendar will be filled easier.

Digital Content Delivery:

Calendar
Lightbulb
Pen
Translate
Papers
Design
Animation
Webinar
Camera
Contact us with your project

How we work

Discover, design, deliver
Digital is often about early experiments prior to delivering major results. For successful experimentation and strong results, we work with partners from across Europe who are experts in their field and are close to the latest technology changes in their area of expertise. In each project the project lead is a Customer Success Manager, ultimately responsible for the final result.

(S)he would connect to subject matter experts to ensure the most agile and cost effective delivery, based on a Discover, Desing and Deliver approach.

Discover. We approach each project with a humble attention to the needs of our customers and with an appetite to discover together how we can help and contribute.

Design. Simplicity, customer centricity and result orientation are key when finding out the solution. We have the experience to work with cross-functional teams flawlessly.

Deliver. Our teams are passionate to impress and are execution oriented. Excellence in the last mile is essential.

Contact us to help you discover your needs

Value proposition and Competitive benchmarking

A great product is already a good start to engage successfully with the customer. On top of the great product features, the marketing and sales challenge is to "tell the story" of the product as a solution: how does it solve the customer's problem? Does it increase control over its processes, increase the safety of its operations, save time for them? Does it save costs or increase the revenue? A good value proposition can tell that story in a compelling and relevant way.

Are you interested in a free value proposition benchmarking excercise for one of your selected offering? Below is an example illustration of an executive summary of your specific value proposition's evaluation, benchmarked to your competitor's.

The Value Proposition...


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