Archerix - Content In Motion

“Content Marketing is all the Marketing that’s left.” ~ Seth Godin “Make your customers the hero of your stories.” ~ Ann Handley, Chief Content Officer, MarketingProfs “Content Marketing provides 4x the ROI
of our traditional marketing spend.” ~ Julie Fleischer, VP Marketing, Neustar “The buyer journey is nothing more
than a series of questions that must be answered.” ~ Analyst Firm IDC “Content is fire. Social media is gasoline.” ~ Jay Baer “What helps people, helps business.” ~ Leo Burnett “Content is king.” ~ Bill Gates “Great content is the best sales tool in the world.” ~ Marcus Sheridan “Content Marketing is a commitment,
not a campaign.” ~ Jon Buscall, Head of Moondog Marketing “Content marketing is no longer a numbers game.
It’s a game of relevance.” ~ Jason Miller “You need to create ridiculously good content –
content that is useful, enjoyable and inspired.” ~ Ann Handley “Content is the atomic particle of all marketing.” ~ Rebecca Lieb “Content builds relationships.
Relationships are built on trust.
Trust drives revenue.” ~ Andrew Davis “Content marketing is really like a first date.
If all you do is talk about yourself,
there won’t be a second date.” ~ David Beebe, former head of content, Marriott

Our team helps put Your content in motion

As a digital marketing service company, we fundamentally believe that each organization has plenty of remarkable content on the values it stands for and the products and services it offers. Content that should engage and differentiate and ultimately drive business results. This requires digital strategies supported by an organizational alignment, capabilities and resources. Our team helps put your Content In Motion: we make content work for you and develop winning digital marketing presence for higher revenue growth.

Digital marketing transformation

B2B digital leaders deliver 5 times higher revenue growth, 8 times higher operating profit (EBIT) and 2 times higher return to shareholders (source: McKinsey&Company, Oct 2016). It is not always obvious to get there. As a simple example, companies sometimes can't convert their content exposure - such as the traffic on their website - into revenue growth due to lack of digital marketing infrastructure or organizational capabilities. We can help address such challenges via our digital marketing transformation support.

Content planning and marketing services

Increasingly customers turn to digital sources during their decision making journey. This means suppliers need to understand this journey and build relevant and engaging content. They need to shape winning value propositions to impact the customers at the right time. Sometimes there just isn`t enough time or resource to generate the crucially needed content. Let us come in and help to save you time and energy!

Digital content development

Once targeting is in place and content mapping finalized, marketing teams need to very quickly turn the value proposition into specific content: animated videos, white papers, infographics, visuals, web copy, etc. Sometimes there just isn`t enough time or resource to generate the crucially needed content. Let us come in and help save you time and energy!

How we work Discover, design, deliver

We recognize that digital marketing teams are under high pressure: digital to-do lists are getting longer and resources are scarce. Our goal is to bring in the right expertise at the right time to keep results high and costs under tight control.